Spotify has teamed up for the first time with a major media outlet to give customers in the UK a free one year subscription to their Premium Service. The offer will be available to new and existing subscribers to the 12-month Times and Sunday Times digital pack, charged at £6 a week, and the Ultimate Pack of seven days of newspapers, as well as digital access (£8 a week).
The Times and Sunday Times has a solid digital subscription base of 153,000 users and they are seeking to increase it with the Spotify deal. “Music is one of the top passions of readers of the Times and the Sunday Times and it is our aim to provide new services to our membership base to add value to their subscription,” said Katie Vanneck-Smith, chief marketing officer at parent company News UK. “It is great to be working with a like-minded brand that also offers premium paid-for content.”