The Washington Post is giving a free digital subscriptions to their online website and the myriad of apps they have to existing premium subscribers of other newspapers. Smaller newspapers can leverage themselves to give away a free digital subscription to the Washington Post, on top of their normal promotions.
The new program will officially kick off in May and the following partners already plan to sign on: The Dallas Morning News, Honolulu Star-Advertiser, The Toledo Blade, Minneapolis Star Tribune, Pittsburgh Post-Gazette and the Milwaukee Journal Sentinel.
When Amazon CEO Jeff Bezos purchased the paper last August, the mandate was to focus on digital. The paper has seen a 44% decline in operating revenue over the past six years. Although the paper is one of the most popular news sources online, print circulation has dwindled an additional 7%.
The average person can only subscribe to so many digital editions, before it gets overwhelming. The Washington Journal and New York Times are the most popular digital editions around and are often cited in many online circles, such as Reditt. The Post, is hoping that giving free access away will boost their own subscription numbers.