Amazon has unveiled a new social media program for any author that uses Kindle Direct Publishing. Amazon Follow allows readers to connect up directly with an author and get instantly notified whenever a new book comes.
The Amazon Follow button is now on the authors page. The author has the ability to handcraft their email messages that will automatically be delivered via email to anyone who is following the author and notifications will be available on their Follow Updates timeline.
This program is currently only available to US based authors and is invite only.
I see this program has being tremendously useful for authors who exclusively self-publish on Amazon and want to cultivate a loyal following of readers. Amazon Follow is in essence a personal newsletter delivery service where they can keep readers informed on not only what new books are in the works but also interact with them in a personal way.
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CNET, Engadget, Huffington Post and Verge.