Apple has developed a new online news reading app that will launch this fall, as part of the iOS 9 operating system upgrade. It will replace the Apple Newsstand as we know it and give readers the same type of experience that companies like Flipboard and Pulse Reader provide.
Apple News will be a comprehensive solution to engage millions of users and will be able to give a solid mobile experience. It will display written content, videos, photos and infographics. The app will have several content partners at launch, including The New York Times, BuzzFeed, Quartz, ESPN, and WIRED parent company Condé Nast.
Publishers who opt into being official partners for the Apple news app will have some rich financial benefits. Apple has verified that publishers will be able to sell their own display adds within the app and keep 100% of the revenue. Apple says it will also sell ads itself directly within the app with its advertising platform iAd, and partners who wish to benefit from Apple’s salesmanship will keep 70% of the revenue.
If you are interested in submitting your publication or website RSS feed to Apple News, there is a new application system that has just been developed. It will merely ask you to accept the lisencing agreement and some personal details about you and the RSS feed you want to include. Apple has verified that in the future they will develop a bunch of cool tools in order to assist people with typography, rich photo galleries, videos, and animations
Apple has a tremendous amount of competition in the online news space and one has to wonder if it will ever replace Flipboard, Feedly, Newsify, Google News, Buzzfeed and Smart News. Facebook has also redoubled their efforts in the last year with positioning news within their social media experience on the PC.