The Diesel eBook store has been around since 2004 selling ebooks directly to the public. This was way before eBooks have became very trendy and before they had the great system to process orders they have today. In the past Diesel mainly just sold books through 3rd party type of system, no more. Today Diesel and Macmillan publishing signed a deal so Macmillan books will be directly for sale on the website now.
The Diesel website and Macmillan have been talking about this deal for awhile now and it was only with the advent of Adobe Content Server 4 to handle encryption and orders. Diesel also has developed a new proprietary interface for Macmillan called PubDesk. This is a GUI that Macmillan will access to access its inventory, modify metadata and track analytics on downloads, purchases and views.
Diesels ebook store recently went under a tremendous face-lift in 2010 that introduced social elements, a better search engine and the ever popular ‘Deal of the Day.’ With the addition of video integration and new partnerships with Google and Smashwords, solidified the deal with Macmillan.
Diesel commented on the new deal earlier on today – “We are so thrilled to be working with the prestigious publisher Macmillan directly since they represent many top-notch authors that our customers love to read – authors such as Lora Leigh, Sherrilyn Kenyon, Lisa Kleypas, Robert Jordan, Orson Scott Card, Robert A. Heinlein and Jonathan Franzen, just to name a few.”