The Digital Book World conference in New York is currently happening and Frommer’s talked about its gravitation from printed books to online HTML5 editions.

The company talked about moving completely away from PDF as a standard. The technical infrastructure for the project was designed and programmed by Inkling. There are a number of benefits from moving in this direction, such as doing away with the idea of page, like making use of rich media and widgets.

Frommer’s went on to discuss how the social elements are a big part of the overall platform. The company cited how viable sharing recommendation on restaurants and travel locations is, that were not in the original edition of the book.

One of the great elements of the Inkling platform is that customers can download content by the chapter or full title, depending on what you purchased. Annotating maps is very easy on the digital platform, and they are easy to navigate. It includes note-taking capability. Guided tours have a lot of flexibility and work well for travel guides, but can also be used with textbooks—step by step instructions on dissecting a frog, for example.