Amazon is one of those companies that never divulges specific dollar amounts or how many eBooks they have sold. During the holiday season last year they strayed from the normal PR blackouts and proclaimed that tens of millions of members were members of Prime. This got annalists salivating, and we now have potential figures that give us an accurate portrayal of Amazon Primes worldwide numbers.
RBC Capital conducted a research note yesterday and Mark Mahaney said RBC is now estimating that 30 million and 40 million in the U.S. and 40 million to 50 million globally are members of Amazon Prime. Most of this data comes from a new survey that RBC conducted from 4,000 Amazon customers and found that 37% were current Prime members.
According to a recent survey by Consumer Intelligence Research Partners The Amazon Prime has become a significant drivers of Amazon sales, even in light of the recent Amazon Prime price increase from $79 to $99. That means by 2016, the $20 price bump could generate incremental revenue of as much as $1.7 billion. “Prime members spend twice as much, as the rest of Amazon’s customers,” said CIRP co-founder Mike Levin.