Harlequin has just launched a new rewards program in Canada and the United States. Readers can get Skype conversations with their favorite authors, gift basket or autographed books.
A new website has been established called Harlequin My Rewards and readers can earn points by leaving online book reviews, buying books and participating in fun mini surveys.
Now I know what you might be thinking, surveys? Tradtionally surveys are daunting and time consuming. Harlequin has made mini-surveys where they get you to role play or vote on your favorite summertime hunk. They often comprise of a single answer and you earn points with each vote.
Likely the most innovative element about this rewards program is that you earn points not only on e-book purchases but also on print. If you buy a print book from Chapters/Indigo or Barnes and Noble you can take a picture of your receipt and then email it to Harlequin or use the automatic upload tool. If you buy an e-book from Amazon or Barnes and Noble you merely have to upload your purchase confirmation to get points.
What I find most interesting about this program is that you don’t need to horde points for years in order to get anything for free. You get 2,000 points from just signing up and 2,000 points from setting up your romance profile. Earn 200 points from filling out the mini surveys or 100 points from submitting a receipt of a book purchase. You can get free books for 5,000 points, which means you can immediately get something for just signing up.
Harlequin My Rewards is the first program of this type setup by a well known publisher. Women who read romance and erotica are fairly loyal to the genre and this service gives you rewards for reading books. You only have to go out of your way a little bit with My Rewards and I think the publishing industry will be watching this closely, if its successful it will be emulated by others.
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times.