Amazon has finally rolled out their pre-order program for all authors who distribute through the Kindle Direct Publishing. Self-published authors will be able to start selling their title before its officially ready, giving them the ability to hype the book in advance and start capturing sales.
Indie authors can only start selling the book 90 days before the book’s release date. When they make your book available for pre-order, customers can order the book anytime leading up to the release date you set and it will be delivered to them on that date.
One advantage of pre-order is that authors can begin promoting the book before launch to help raise awareness. There are various avenues in the Amazon ecosystem to drum up hype, such as your book’s pre-order page on Author Central, Goodreads, your own site, and elsewhere. Also, pre-orders will contribute toward sales rank and other Kindle Store merchandising even before the book is released, which can help more readers discover your book.
Amazon has just released a helpful FAQ which addresses many of the most popular questions and concerns from the KDP pre-order program that has been beta tested over the last year.
How it works
You’ll list your book as you would with any other KDP book. When you’re adding a new book, on Step 4, “Select Your Book Release Option,” you will choose “Make my book available for pre-order” and set a date in the future. That’s it.
Though your book isn’t available for download yet, we’ll still publish a product detail page for it within 24 hours of approval. Customers can order the book anytime leading up to the release date you set and it will be delivered to them on that date. However, customers won’t be able to download sample content for pre-order books.
You can list pre-order books in all marketplaces except Amazon.com.in, where pre-orders are not currently available. Your book will release at midnight local time in each marketplace.
When you list a book for pre-order, you’ll need to upload the final version or a draft manuscript of the book file for review. Typically, a draft manuscript would be something like a complete book that might still need copyediting and proofreading. We won’t show the version to customers, but we’ll need to preview the content for compliance with our Program Policies before creating the pre-order detail page. It will go through the same review process that any other KDP book would. Your final version must be uploaded 10 days before the release date you set.
Only new KDP books are eligible for pre-order. Public domain books are not eligible for pre-order. You may list up to 10 titles at once for pre-order, with room for more pre-order listings as you release each title.
Reporting and Royalty
Your pre-order report is updated as orders are placed. This report includes pre-ordered units, pre-order cancellations, and net pre-order units. Your pre-order sales data will not appear in other reports until after your book is delivered to customers on its release date. After that, you’ll see pre-order units listed in the Prior Months’ Royalties report, under the “Pre-order” transaction type.
Once your book is released and customers start downloading their copies, you will receive credit for final sales. Once you meet the monthly minimum sales threshold, you’ll be paid royalty approximately 60 days after the end of the month.
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CNET, Engadget, Huffington Post and Verge.