Boomerang Books and Pages & Pages Booksellers in conjunction with Kobo and HarperCollins Australia have engaged in a new pilot program to bundle print and eBooks.
Starting today until the end of January customers who visit a Boomerang independent bookstore or buy the print titles online from Pages & Pages will get a free copy of an eBook. This is the first time Kobo has played a role in this type of initiative.
There are only a handful of titles that are eligible for the promotion. You can think of it as a pilot project to gauge the viability of rolling out something more substantial.
The books that are apart of the bundling program are; Cleanskin Cowgirls by Rachael Treasure, Ghost House by Alexandra Adornetti, Kerry Stokes: The Boy from Nowhere by Andrew Rule, Last Woman Hanged by Caroline Overington and The Menzies Era by former Australian PM John Howard.