A new report, issued today by global publishing adviser Ixxus, aims to help academic publishers organize their move to a more digitally focused landscape. The sixteen-page whitepaper, called “Thinking Outside the Books: Reinventing Educational Publishing for the Digital Age” and accessible HERE, stems from ongoing relationships with some of the largest names in academic publishing, such as Pearson, Cambridge University Press, and Cengage Learning.
According to a statement by Steve Odart, CEO and co-founder of Ixxus, in a press release announcing the publication of the report, “This whitepaper visualizes some of the obstacles and challenges which educational publishers may find themselves facing in the transition towards digital. We’re seeing more and more companies moving towards digital-first strategies, but often they don’t realize that this means changing their entire organizational mind-set and thinking about content in a completely different way.”
Some of the most important data in the report addresses the speed with which digital publishing is having an impact on educational markets, the transition from creating whole textbooks to smaller content-based “chunks” of material, the impact of MOOCs on the digital textbook market, and more.
“The key factors which we see impacting on the digital textbook market and the educational publishing sector as a whole are the increasing speed of the move to digital as efficacy studies and technological advances enable take-up of suitable devices and solutions,’ said Kate Worlock, Lead Analyst for Education & Training at information analytics firm Outsell.
Academic publishers and educators alike have felt the frustration of having viable technology and device penetration available, but have faced slow adoption from some institutions, especially at the public school level.