Publish On Demand Global (PODG) today announced a partnership with Flipkart.com to offer all digital content from PODG networks for sale in India. The deal allows PODG to tap into the vast market of English speakers in India. The deal was finalized during the Word Book Fair held in New Delhi a few weeks ago.
“It has been three weeks since we left Delhi and our books are already live on flipkart.com which is stellar. Deals never happened this fast in China. With a market size of 1.2 billion and a literacy rate of 74% and growing India could very well be the next China for the US publishing industry,” stated Managing Director of PODG, Kait Neese.
Flipkart has emerged as the biggest online retailer in India and controls a commanding 75 percent of the ebook market in the country. eBooks sourced from the online retailer can be read on iOS, Android, and Windows 8 devices using the company’s app. The deal will also help PODG establish itself as one of the largest content distributor networks of books, both digital and print, already providing services to about 10,000 authors and publishers from around the world.