The Reading Rainbow television show was broadcast for almost two decades and it taught young children the value of reading. When the show was cancelled a few years ago, Levar Burton and producer Mark Wolfe sat down and decided what to do next. 18 months later they debuted the Reading Rainbow iOS app and secured partnerships with Natgeo and a number of other media properties. Today, the Amazon App Store Twitter account posted a picture of Levar visiting Amazon headquarters. This leads me to believe that for the first time the Reading Rainbow will launch an Android App designed for the Kindle Fire.
The Reading Rainbow app features a ton of original content and appeals mainly to kids. There are some customizable features such as your “Backpack” that contains all of the books you are currently reading. Books are attained when you visit different “Islands” that are themed. Each island has original video content that is hosted by Levar and is made specifically for the iPad app. “We ran the show for over two decades and had lots of content in the library. We made a decision to film 100% original content exclusively for the app and will continue to develop more in the coming months,” Levar told Good e-Reader in an exclusive interview.
The Kindle line of tablets is drawing a ton of public attention with Kindle Freetime and their various parental controls. Parents can establish how long each day they can read, play games, watch video and tweak their limits on the fly. Last week, Amazon unveiled Amazon Coins, which acts as their virtual currency to buy in-app content and also buy new apps. Likely, the Reading Rainbow will have Coins integrated into the app, to buy access to new islands.
— Amazon Appstore (@amazonappstore) May 21, 2013
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CNET, Engadget, Huffington Post and Verge.