Samsung has been enjoying the position of being the number one device maker in the world for Android driven smartphones and tablets. They have been enjoying a solid
Samsung is serving as the inaugural Innovation Partner at this years Frankfurt Book Fair. They are showcasing the company’s mobile devices and their digital reading capabilities at the world’s largest trade fair for the international publishing industry. It is currently running from October 8th to the 12th.
At the Frankfurt Book Fair, Samsung will work with its partners to engage and support both publishers and consumers through a series of events, such as panels and experiential areas. This includes the Samsung Galaxy Studio, where attendees can experience Samsung’s latest mobile devices which represent the next step in mobile lifestyle and culture, such as the Galaxy Tab S, Galaxy Note 4, Gear VR, Gear Circle and the Level series premium audio products.
“As books continue to reach consumers in various electronic forms, we strive to deliver the most advanced and innovative device options that embrace new forms of creative storytelling and content,” said Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Division at Samsung Electronics. “In that spirit, we partnered with the Frankfurt Book Fair, where we have been demonstrating our commitment to the global publishing industry and our devotion to address the diversifying reading experience, as evidenced in our industry-leading suite of mobile products, led by the latest Galaxy Note 4 and Tab S.”
“The publishing industry is rapidly advancing as consumers move from an analog reading experience to a digital one,” said Juergen Boos, director of the Frankfurt Book Fair. “We are proud to have Samsung as our first ever Innovation Partner and are delighted to showcase the way technology is changing people’s lives and the way they consume content.”
Samsung began to focus on digital reading in 2010 when it developed the Readers Hub. This was a dedicated area that made available eBooks from Kobo, Newspapers from PressReader and magazines from Zinio. In 2013 they developed a cool feature called Reading Mode, which adjusts the background color of the tablet for easier reading.
Amazon and Samsung make for some very strange bedfellows, but earlier this year a specialized Kindle app was developed for the Samsung Galaxy S5. This gave new smartphone owners the ability to buy and read eBooks from Amazon. As an added incentive every month 4 free eBooks are made available and readers can select one to read, without having to pay a dime.
One of the largest e-reading partnerships ever struck was a deal Sasmung made with Barnes and Noble. In late 2014 the two sides formally unveiled the Sasmung Galaxy Tab 4 NOOK in the United States, the first-ever full-featured Android tablet optimized for reading.
“Samsung understands the importance of digital reading as well as the challenges that face the market, from both a device and content perspective,” said Michael P. Huseby, Chief Executive Office of Barnes & Noble, Inc. “By putting reading first with the Galaxy Tab 4 NOOK, Samsung has responded to consumers in a way previously unseen in the mobile technology industry.”
Samsung continues to develop innovative mobile technology to enhance and refine the digital reading experience. With the company’s Adaptive Display technology, the long challenge of tablet display glare has been solved, making digital reading outdoors and in low light easy on the eyes.
In June 2014, Samsung partnered with Marvel to bring its incredible library of 15,000 digital comics to Galaxy Tab S owners through its Marvel Unlimited application. The two companies are also working together to extend Marvel content into new mediums with premium content on both the Galaxy Tab S and Gear VR.
“At Marvel, we aim to create an incredible digital entertainment experience that duplicates the same joy and emotional connection users feel when reading traditional print content,” said Joe Quesada, Chief Creative Officer of Marvel Entertainment. “Our partnership with Samsung has helped us maintain that level of quality with the ability to deliver our digital comics on innovative devices that not only recreate, but go beyond the colors and quality of print. We are also collaborating with Samsung to take our creative storytelling off the page with exclusive film and virtual reality content that can be accessed on their incredible mobile products.”