The National society of French railways operates hundreds of trains in France. They noticed that 75% of passengers read books while commuting, and 33% read on their smartphone or e-reader. This has prompted the company to launch a new e-book service that will offer 100,000 e-books for free until December 15th and then the service will cost 9.90 euros per month.
One of the things they are being done with the app is to put a heavy emphasis on e-book discovery. Each month there will be a series of news stories and a spotlight on 10 national and regional books. Depending on where you are in France, it will dynamically serve you titles based on your geographical location. This will include e-books that have to do with heritage, history, cuisine, stories and legends.