Voracious readers have many different options available to peruse their favorite book. Tablets, e-Readers, smartphones and real books are all viable options. Over the course of the last month we have ran a poll on our website where 784 people weighed in on their reading habits.
The vast majority of people (58%) prefer a dedicated e-reader, such as the Kindle, Nook or Kobo. 16% of the respondents proclaimed that they still primarily read paperback or trade books, while 15% read on their tablet. Smartphones (4.59%) , PC (1.15%) , Laptop (2.04%) and ultrabooks (.13%) were very negligible.
I am not surprised that the Good e-Reader audience reads on their e-ink device, as it is easier on the eyes and has wicked battery life.