Tesco is one of Britain’s largest supermarket chains and they have just opened up a brand new digital bookstore. Blinkbox Books is primarily aimed at existing customers who buy groceries, as they earn Tesco Club Cards with every eBook purchase they make.
Blinkbox has hundreds of thousands of titles available from most major publishers. There seems to be a 30% deal going on from authors such as James Patterson, David Baldacci, Danielle Steel, and Jeffery Archer.
How exactly do you buy and read books with this new platform? Basically you have to download Blinkbox Books app for iOS and Android. You can register a free account and buy and read books directly in the app. If you shop at the grocery store you can tie in your loyalty card to earn rewards.
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times.