The largest site for readers and book recommendations GoodReads has just wrapped up one of their most successful years for their Choice Awards. Almost two million votes were cast and 20 books were selected by the community. When a book is on the ballot and wins the award what type of traction does it get? We have an internal document from GoodReads which illuminates the situation.
And the Mountains Echoed by Khaled Hosseini won the best Fiction Award for the 2013 GoodReads Choice Awards. Voting initially opened November the 4th and the book saw a spike in user engagement. The most dramatic spike for people who added the book to their shelf and flagged it as wanting to read was when the book won the Fiction Award. Although GoodReads does not sell books directly, they do end up bringing people to the Kindle Store to make a buying decision if that particular person is using one of the Amazon branded e-Readers and Tablets.