The United Kingdom is about to launch a huge anti-piracy campaign that will be on television this week. The campaign is called “Get it Right from a Genuine Site” and the purpose is try and sway public opinion to support the creative arts and not pirate content.
This is the first time that authors have received the support of the government as well as trade unions, retailers and internet service providers to reduce copyright infringement.
Not only will there be an awareness campaign on television and an educational component, but the major internet service providers will be notifying bill-payers if illegal content is being shared through their internet connection. The ISP’s participating in this program are BT, Sky, Talk Talk and Virgin Media.
“Get it Right from a Genuine Site” campaign focuses on young millennials and is trying to get them to understand the differences between supporting authors and the creative arts, instead of getting everything for free out of a sense of entitlement. I think this commercial is effective because it shows what happens to booksellers and companies involved in publishing when people would rather pirate the content from Torrent sites, rather than pay for it.