Zinio is revising its website in the coming weeks and will soon be unleashing a brand new HTML5 based reading solution. This will allow customers to access fully featured issues on any PC, MAC, or tablet PC. You will be able to purchase single issues or take out a new subscription on any platform. The company is currently running a beta version of the reader on a revised version of its website and should release it in the next few weeks.
One of the features that will play center stage on the next cycle of evolutionary growth for Zinio is the social media integration. The company is introducing Facebook Connect on the website and letting it trickle down into the dedicated mobile apps for Android and iOS. This will allow new customers to easily register without filling out forms. Existing users will also be able to take advantage of it and will be able to easily import all of their past purchases into their new account. Magazines will have options to share what you are reading or specific passages of text on your Timeline.
Zinio is one of those companies that never slows down or remains happy with the status quo. I spoke with Chief Marketing Officer Jeanniey Mullen today and one of the new projects that has seen some success was the new digital advertisement system in select magazines. “In September we launched our new in-shopping assistant with retail partner ShopAdvisor . It gives you the opportunity to view digital advertisements and get discounted purchases on particular items. Let’s say you are reading a photography magazine and you see a new camera lens you might want. You will get a list of some of the best deals on the internet, instead of referring you to a singular site or product listing.” She also mentioned that the company is starting to see a massive amount of success with the new Windows 8 native app, which is available as a free download from the Windows 8 App Store.