E Ink displays aren’t just about being power efficient and glare-free. The very same attributes, as Blog.EInk.com stated, are proving to be a boon for the advertising industry in more ways than one. Here’s how.
The very fact that E Ink displays can run on just a fraction of the power that traditional displays such as LCD or LED displays consume opens up a whole lot of possibilities for advertisers to explore and innovate. Since traditional displays consume a lot of energy and cause significant carbon emissions, governments in several parts of the world have imposed restrictions on their operations. None of these should ever be applicable to e-paper displays.
This way, advertisers need not worry about getting to promote their stuff only for a limited time window. As it is, the entire advertising industry goes about the rule of 6. It is only six seconds that viewers are likely to look at an ad. So, the golden rule here is that the text should be kept limited to just 6 at the most even though there are a lot of other usual things such as social media or other links that need to be presented too. Thanks to e-paper displays, they need not worry about the ad getting displayed only during specific times.
Further, the e-paper displays with their soothing glare-free displays are in stark contrast to the LCD or LED displays that cause a lot of light pollution and eye strain. That way, viewers are naturally drawn to the displays which in way serves the very purpose of the advertisers. Apart from the content itself, the soothing nature of the displays itself can be a huge draw with the viewers. Not to mention, the bright colors such as that of the Kaleido 3 e-paper display or the sharp monochrome of the black and white e-paper displays can be a head turner.
Also, given the ease of installation of e-paper displays coupled with their bare minimum power requirements, those can be installed in a variety of locations that would have otherwise been inappropriate for traditional displays. This way, even dimly lit areas can be suitable for advertising purposes. Also, e-paper displays can be just as readable in bright sunlight whereas LED displays can have a washed-out effect. Further, solar power digital signage can be installed just about anywhere even if the region is off the grid. e-Paper displays otherwise have an operating range of -15°C to 65°C.
The other inherent positive of e-paper displays and one of the reasons they require far less energy for their operation is that they can retain an image for as long as it might be needed with zero power requirement. Plus, there is no need for additional cooling or heating units that can further add to the energy bill. All of this together with the bright and high contrast displays, be it either black and white or color, makes e-paper displays a more natural choice for advertising purposes. No wonder, E Ink displays can bring about a paradigm shift in the world of advertising and the way the whole segment functions.
With a keen interest in tech, I make it a point to keep myself updated on the latest developments in technology and gadgets. That includes smartphones or tablet devices but stretches to even AI and self-driven automobiles, the latter being my latest fad. Besides writing, I like watching videos, reading, listening to music, or experimenting with different recipes. The motion picture is another aspect that interests me a lot, and I'll likely make a film sometime in the future.
