Samsung today unveiled a new 4.5 inch flexible AMOLED display and will actively showing it off at the FPD International exhibition in Japan tomorrow.
The new AMOLED screen Samsung is developing will have a maxinum resolution of 800×480 pixels which makes it ideal for smartphones and some tablet computers.
Developing new screens is nothing new for Samsung, they are the recognized industry leader when it comes to displays. They are also the largest manufacturer of LCD panels.
Samsung is predicting an increased level of demand for new screen technology has mobile phones and tablet computers are beginning to sell more units, in more countries.
Earlier this year Samsung VP Lee Woo-jong told Reuters that their company was going to invest over 1.4 billion into the development of new screen technologies. Samsung marketing vp Lee Woo-jong has told the Reuters Global Technology Summit that he expects the smartphone market to continue expanding, and with it, the demand for AMOLED screens to grow rapidly. “Demand for high-end displays is very strong and we may continue to fail to meet all customer requirements, even after expanding capacity by seven-fold, until next year”, said Lee.
He stated that the growth in smartphones will mean that, this year, shipments will rise from 175 million in 2009, to 260 million in 2010. He said that this would lead to a massive expansion of the AMOLED market and, by 2015, there would be 600 million being produced.
Samsung is not the only company developing new screens, they are seeing competition from LG, and even smaller companies such as ITRI and Toucho, which was recently acquired by Amazon.
Michael Kozlowski is the editor-in-chief at Good e-Reader and has written about audiobooks and e-readers for the past fifteen years. Newspapers and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times have picked up his articles. He Lives in Vancouver, British Columbia, Canada.
