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Integrated with wireless technology, Electronic Shelf Label Standards are small e-paper that provides relevant information like product details, pricing, inventory levels, discounts, etc to the customers. Its integration with Bluetooth technology has ensured that both the store owners and the customer get the outcomes that they deserve while warranting in-store digital transformation.
When it comes to the benefits of the Bluetooth Electronic Shelf Label Standard, it includes the following:
Interoperability and Flexibility – Bluetooth-powered Electronic Shelf Label Standard ensures interoperability for retailers, as it allows them to access services from multiple vendors. This gives retailers the benefit of staying associated with their favorite suppliers while also getting innovative and brand-new ideas from other suppliers/companies.
The technology also offers flexibility to the retailers as they can switch to another vendor if the current ones fail to deliver the solutions that they need. The entire approach prevents the necessity for any single-vendor commitment or the need to use any new infrastructure.
Increased Interest and Competition – With the introduction of the Bluetooth Electronic Shelf Label Standard, there is likely to be more competition among companies in the near future. With the rising competition, there could be technological advancements, with unique features and products, adding up to the innovation. Additionally, there could also be lower prices and increased awareness about the ESL market, which may further ensure widespread adoption in different regions.
Product Evolution – It’s likely that the wireless Electronic Shelf Label Standard will contribute to long-term product evolution. The stakeholders of the retail industry will work together in the Bluetooth® ESL Working Group to comprehend the industry requirements and come up with cooperative solutions. By such means, retailers may witness more competition in the industry for suppliers to find the ones that best meet their specific needs. The standards will also encourage the development of better features, innovations and interoperability.
Future Proofing- Bluetooth ESL also warrants future proofing due to the integration of standard solutions like Bluetooth, which gives a clear vision of the upcoming technological developments. With their consistent evolution, one can expect a future-proof tech infrastructure, so retailers can resolve problems and access new services contributing to their higher return on investment.
Multi-use infrastructure – Bluetooth technology allows running Electronic Shelf Labels with other services of similar infrastructure, including features like wireless sensor networks, beacons, proximity services, etc. This can contribute to increased ROI for retailers while limiting the cost and effort for multi-use management.
Bluetooth ESLs are also integrated with many other benefits like scalability, streamlined deployment and economies of scale. Read the Bluetooth blog to learn more.
Navkiran Dhaliwal is a seasoned content writer with 10+ years of experience. When she's not writing, she can be found cooking up a storm or spending time with her dog, Rain.
