e-Ink has set a worlds record for the latest e-Paper sign that is installed at the UN Headquarters in New York. The eWall is an intricate combination of architectural, display and network engineering. It stands about 6 meters wide with 231 tiled 7.4″ displays arranged in a grid of 33 displays across by 7 displays high. With an overall resolution of 26,400 x 3,360 pixels, it is perfect to read at long and short distances.
The essence of the eWall is to provide delegates with scheduling, news and other information. One of the more interesting aspects is the design mode that will show giant high resolution images; or can fade seamlessly into an unobtrusive wall when turned off.
“The eWall is a perfect example of E Ink enabling designers to deliver information where they never thought possible before,” said Harit Doshi, head of signage business and director of business development for E Ink Holdings. “This project further demonstrates E Ink’s diversification into different markets – specifically the digital signage market – as a key focus market segment.”
E-ink is hoping for strong promotional value with the sign at UN Headquarters. Currently 70% of their total revenue stems from e-paper displays and signage only accounts for 5%. They are hoping to increase brand awareness in this new segment to offset the cumulative financial loses the last few quarters.