E-Ink has just partnered up with Texen, which is the third largest plastic packaging solution provider to the cosmetics and fragrance industry. In the near future consumers can put their names on their makeup compacts and perfume bottles or write personal messages to gift recipients via Bluetooth or the cosmetic companies can integrate sensor or diagnostic components to enable beauty treatments based on skin condition as affected by factors such as weather and humidity.
“With the rise of beauty on a micro scale, our partnership with E Ink looks to enable our cosmetic customers to be the first to offer customizable digital packaging,” said Stéphane LESPRIT, TexenLab Innovation Manager at TEXEN. “With E Ink’s battery-free, thin, lightweight and durable technology, brands could enhance their packaging without having to alter the shape and design of their packaging, truly making this solution a first for the industry.”
As products and packaging design continue to go digital, ePaper is increasingly emerging as the technology of choice,” said Hui Lee, senior director for business development at E Ink. “Our technology has brought innovation to industries once reluctant to change, such as the pharmaceutical market. We are looking forward to working with TEXEN to expand the realm of possibilities for the beauty packaging industry.”
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times.