Books-A-Million, Inc., the third largest book retailer in the United States have now joined forces with Bluefire Productions LLC to make good use of their extensive e-book library resources. What Bluefire Productions have actually done is they have developed an e-book reader application – Books-A-Million (BAM) Reader that would easily connect to the wide variety of books available with BAM. The Books-A-Million (BAM) Reader is based on the iOS based e-book reading app, Bluefire Reader, which in turn is the first e-book reading app that enabled users to read e-books on devices such as the iPads, iPhones and the iPod Touches. The Books-A-Million (BAM) Reader however, opens up the popular e-book library to be accessed from a large number of e-readers such as the Nook from Barnes & Noble.
In fact, the BAM Reader has already made it to one of the most sought after apps in the Apple App Store with the Bluefire Reader too being one of the top draws at the App Store. A salient feature of the BAM Reader is its support for popular e-book formats such as EPUB and PDF while also being compatible with Adobe Content Server 4 DRM, which means the BAM Reader will be interoperable with any popular dedicated e-reader. Also, the BAM website allows users to download e-books several times for reading in the BAM Reader either on iOS based devices or e-readers. Users also have the option to transfer any of the e-books they have downloaded from Books-A-Million to their laptops or desktop PCs for subsequent reading using Adobe Digital Editions.
Among the other features that the BAM Reader has on offer include:
>> The BAM Reader app can also be used to read e-books from the Google e-Book Store or other popular e-book stores.
>> The app includes an ‘in-app’ search feature that allows users the option of multi-search refinement filtering and sorting, something that will ensure users get the titles that they have been looking for with the least of effort.
>> Purchasing e-books from Books-A-Million website itself is a lot convenient with the purchased e-books getting integrated into the app seamlessly.
>> The app boasts of a “consumer-friendly design” with navigation features that are so very easy to use.
>> The BAM Reader is available free from www.booksamillion.com.
The mood at Booksamillion.com can be summed up in the words of Craig Hansen, president at Booksamillion.com: “We are thrilled to make the extensive Books-A-Million catalog available to mobile consumers, as we continually work to enhance the consumer experience for finding, purchasing and reading favorite books.” He further added: “We saw the enthusiasm for Bluefire Reader in the Apple app store and are excited to apply the same features and versatility to our own branded e-reader app.”
Micah Bowers, founder of Bluefire Productions too is excited of the new venture of which he said: “Books-A-Million is one of the top book retailers in the country and the partnership provides a great opportunity for us to get the BAM reader in front of a large, passionate audience of reading enthusiasts.”