Barnes and Noble has announced that they are redesigning their website that sells e-books, e-readers and consumer products. It will launch next week and this is the primary reason why people have been reporting various issues, such as pages not loading or certain functionality that is missing.
During the financial quarterly results released yesterday the bookseller reported that retail sales, which include both e-commerce and in-store sales, fell 10.4% during its fiscal fourth quarter, and 4.4% in fiscal 2015.
To counteract that trend, the retailer aims to make it easier for shoppers to use BN.com, CEO Michael Huseby said today during a conference call with analysts. “We expect the website to be a valuable resource for customers, whether they choose to have their orders shipped to home or made available for in-store pickup,” he said.
Customers aren’t the only ones who should benefit from the new platform, Huseby said. “We can now take advantage of opportunities to streamline and consolidate systems and processes that are common to BN.com and Nook,” he said. “There’s an opportunity to consolidate not just technology platforms, but processes and that means reduction of cost as well—not just personnel, but in terms of maintenance, hardware, software and maintenance of those types of things.”
He went on to say that the new website is a “ strategic shift from hardware to content-focused activities is reflected throughout our financials, including improved margins and lower expenses as content becomes the focus of the Nook sales mix. Combining Nook with our retail business will give us all of these benefits and, most importantly, the ability to provide Barnes and Noble customers any book anytime, anywhere in any format that they choose.”
No one from the media or outside Barnes and Noble really knows what the bookseller has planed or how the new design may sell more e-books.
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CNET, Engadget, Huffington Post and Verge.