Bebook has been around a number of years with such offerings as the Bebook Neo, Bebook One and their Android tablets the Bebook Live. Their products were sold by Amazon and various EBAY companies in North America, but were not actively marketed here due to a copious amount of competition.
Bas Group features one of the best online precenses in The Netherlands and controls the chains Dixons, PC World and Dynabyte. It is obvious the company is leading the charge of retail and online technology and gadgets in that country. The acquisition of Bebook and Endless Ideas will bolster their portfolio and allow them a higher profit margin at selling the e-readers in their retail locations. According to Steven Baker, CEO of BAS Group, “we are proud to be a Dutch brand with an excellent reputation in the e-reader market to our business portfolio to add. We have the vision and conviction that given the current developments in the digital book market the brand BeBook with the BAS Group is well positioned take it.” He went on to say that “We have seen a rapid demand for tablet PCs but beside that we can also see the e-reading industry growing separately along side it. We believe that e-reading offers consumers a whole different experience. With its paper like display, specially designed for reading BeBook offers consumers this unique experience, both for reading fanatics as for leisure readers”.
If you are an existing Bebook customer do not fret, Bas Group will be taking over your existing warranties and support for your devices.
Michael Kozlowski is the editor-in-chief at Good e-Reader and has written about audiobooks and e-readers for the past fifteen years. Newspapers and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times have picked up his articles. He Lives in Vancouver, British Columbia, Canada.
