Barnes & Noble has announced a price cut for its Nook Simple Touch ereader. What this means is that the front lit e-Reader for only $99.99. This undercuts the ad supported Kindle Paperwhite by $20 which sells for $119 while a similar offering from Kobo, the Kobo Glo sells for $129.99.
B&N may not be in the best financial shape right now with their entire line of hardware, but this is a fairly solid deal. The price cut though can be considered to be perfectly timed as the company is known to drop prices during the back to school period. A new model is also under development and the move to slash prices could be seen as a way to clear existing stock. The company has earlier stated it is quitting tablet business, but will remain committed to its ebook readers.
The last time we have seen B&N slash prices of its ebook reading devices was during the Get London Reading initiative it was promoting. However, that was a limited period offer.
“At just $99, our high-quality, top-rated NOOK Simple Touch GlowLight is an unbeatable value for customers who are seeking an unparalleled, pure reading experience that goes from beach to bed, day or night,” said Michael P. Huseby, President, Barnes & Noble, Inc. & CEO, NOOK Media LLC. “NOOK Simple Touch GlowLight is the first Reader to hit the market with built-in illumination for reading in the dark and is the perfect way to experience NOOK’s best-in-class digital reading experience at an unbelievable price.”