If you had thought the e-reader price wars has settled down, well here is some surprise for you. For as per the latest e-reader news, Borders has slashed the prices of its Kobo and Aluratek e-book reading devices so that it will now require you to shell out $129.99 for a Kobo e-reader, down from $149.99 while if its an Aluratek Libre reader that you’d like to have, the good thing is it has breached the proverbial $100 mark, by a whisker though so that its now available for $99.99, down from the $119.99 that it earlier commanded.
The latest round of price cuts to affect the e-reader segment is a continuation of the trend that started with Barnes & Noble having slashed the prices of its Nook e-reader to $199 while also introducing a Wi-Fi only Nook that costs $149. Amazon matched the move by not only cutting prices of the Kindle range of e-readers but also introducing a much improved third generation Kindle that cost $189 for the 3G version while the Wi-Fi only Kindle will set one back by just $139. Sony too had resorted to an across the board price cuts of all its e-reader devices for though it had recently stated there isn’t any more round of price cuts forthcoming from the company.
So while all of this started with Barnes & Noble having announced a price cut of its e-readers, it remains to be seen who is the next in line to announce a drop in prices. Or, in extreme cases, who is calling it quits as we also did see quite a few e-readers throwing in their towels.