If you had thought the e-reader price wars has settled down, well here is some surprise for you. For as per the latest e-reader news, Borders has slashed the prices of its Kobo and Aluratek e-book reading devices so that it will now require you to shell out $129.99 for a Kobo e-reader, down from $149.99 while if its an Aluratek Libre reader that you’d like to have, the good thing is it has breached the proverbial $100 mark, by a whisker though so that its now available for $99.99, down from the $119.99 that it earlier commanded.
The latest round of price cuts to affect the e-reader segment is a continuation of the trend that started with Barnes & Noble having slashed the prices of its Nook e-reader to $199 while also introducing a Wi-Fi only Nook that costs $149. Amazon matched the move by not only cutting prices of the Kindle range of e-readers but also introducing a much improved third generation Kindle that cost $189 for the 3G version while the Wi-Fi only Kindle will set one back by just $139. Sony too had resorted to an across the board price cuts of all its e-reader devices for though it had recently stated there isn’t any more round of price cuts forthcoming from the company.
So while all of this started with Barnes & Noble having announced a price cut of its e-readers, it remains to be seen who is the next in line to announce a drop in prices. Or, in extreme cases, who is calling it quits as we also did see quite a few e-readers throwing in their towels.
Sovan Mandal is the senior tablet and tech corespondent for goodereader.com. He brings a international approach to news that is not just applicable to the North American market, but also Asia, India, Europe and others. Sovy brings his own writing flavor to the website and is interested in Science Fiction, Technology and Writing. Any questions, send an email