While Google is planning the last rites of its Reader service, which is slated to go offline on June 1, frantic efforts are already on to fill the void. Among the prominent to rise to the occasion is Digg, a company that has announced it started on having a replacement service ready by the time Google Reader is off the air. The familiar news aggregation service though has stated they were already working on developing such a thing for a release towards second half of this year. Google’s announcement has only provided more impetus to their efforts though they have called for more help to make it realize its goal.
As Digg General Manager Jake Levine puts it: “Digg is about helping people find, read and share the most interesting stories on the Internet. We help to distill the overwhelming volume of stories on the web into a manageable and digestible experience. Building a reader matches these goals perfectly. Plus, our team uses it every day and we need a good replacement!”
Google’s decision to do away with its Reader service has come as a rude surprise for RSS fans worldwide. A lot of RSS fans all over the world didn’t like the idea, which can be gauged from the almost incessant stream of comments that Google’s move has sparked. This clearly proves there does exist a demand for a RSS Reader service, and while it might not have earned Google what it had set out to achieve, it leaves others to cash in on its absence. Digg is all to aware of it and has stated it intends to have a replacement service that would replicate many of the features that had made Google Reader famous. This includes retaining the Google Reader’s API, but will include news features that will make its service relevant in the age of social networking and other such communities like Tumblr and Reddit and so on.
“We’ve been planning to build a reader in the second half of 2013, one that, like Digg, makes the Internet a more approachable and digestible place. After Google’s announcement, we’re moving the project to the top of our priority list,” revealed Digg’s Andrew McLaughlin.