Next week Digital Book World will take place in New York City. Mercy and I will be covering it, so you should get a pretty complete picture of what’s going on. Here are just some of the topics that I will be covering:
Wednsday
An Industry in Transition, with Mike Shatzkin
Publishing Industry Forecast, with Forrester Research
A CEO’s View of the Future, with the President of Houghton Mifflin, among others
What Publishers Can Learn from President Obama’s 2012 Campaign, with the Digital Director of the campaign
eBook Pricing: State of Play and Analysis
Competing with Free, the impact of piracy
Investing in the Publishing Industry
New Data and Research on the Children’s Book Market
Digital Marketing and the Obama Campaign
Thursday
The Authors’ View of the Industry
Case Study: Self-Published Author
Straddling the Self- and Traditionally-Published Markets
Kobo’s Efforts to Help Indies, with the Chief Content Officer of Kobo
The Challenges to Book Discovery
Barnes & Noble in the Digital Age, with B&N VP of eBooks
Consumer Book and eBook Buying Behaviors
Developing an Agile Publishing Model, with the CEO of Sourcebooks
Libraries and Discovery, with the VP of Library Sales for Random House
And there is a lot more!
