E-Reader usage continues to grow in the United States and it is predicted that by 2020 over 93 million people will own a Kindle, Kobo or Nook. One of the big reason why e-readers remain so popular is that consumers prefer them to tablets and phones for reading e-books. E-readers often have a longer battery life, glare-free screens that make them easier to read, and are very affordable.
The vast majority of e-reader owners tend to belong to two major age demographics, Gen X and baby boomers. “There is a subset of consumers, particularly those 65 and older, who are looking for an affordable portable device that provides an enjoyable reading experience,” said eMarketer senior analyst Cathy Boyle. “E-readers’ lower price point and single-focus functionality are attractive to those consumers.”
I think is comforting to know that e-reader ownership continues to rise in the United States. Many people thought that with the rise of tablet and smartphone adoption it would destroy them, but there remains a dedicated base of users that are totally enamored with e-readers.
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CNET, Engadget, Huffington Post and Verge.