Just as Barnes and Noble today are offering a new WI-FI only version of the Nook for 149.99, and today is now offering their original Nook from $249.00 to $199.00. Amazon struck back today and offered yet another price reduction on its Kindle 2 E-Reader to $189.00
Amazons price reductions marks the 3rd time within one calender year that Amazon has reduced the price on the Kindle 2. When the Kindle 2 orgignally launched in Feb 2009 it had the price of $349. In July 2009 they again reduced the price to 299.99 and in October when they launched the Kindle 2 World Edition they dropped the price yet again to $259.00.
Amazons slashing of the price on the Kindle 2 to $189.00 and the Nook price reduction to $199.00 is making E-Readers more accessible to the masses! With the success of the Kobo E-Reader with an entry level of $150.00, many people opted to the Kobo, because all of the other good e-readers cost in the upper 250.00’s
With many more solid e-readers being available for under $200.00 they are more accessible to people on a budget now then ever before. We see the price reductions as a WIN for the customer who wants more variety of an e-reader for less then $200.00
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times.