• Skip to content
  • Skip to primary sidebar
  • Apps
    • App Store
    • Audio Reader
    • Good e-Reader News
  • Contact
    • Advertise
  • Media
    • Radio Show
    • Videos
  • News
    • Amazon Kindle
    • Android
    • Audiobooks
    • Barnes and Noble
    • Bookselling
    • Digital Publishing
    • e-Books
    • e-Paper
    • e-Readers
    • Kobo
  • Newsletter
  • Reviews
  • Good e-Reader Store
    • Cart
    • Customer Support
    • My Account

Good e-Reader

The latest news on Audiobooks, eBooks and eReaders

Forbes is Finding Success with Telling People to Turn off their Ad-Blockers

January 11, 2016 By Michael Kozlowski 5 Comments

homepage

There is an extremely small demographic of people that want to pay for online news. This could be as simple as subscribing to the digital edition of the New York Times or donating to your favorite neighborhood blog. Studies have shown that people are turning to ad-blockers in order to prevent Google Ads from displaying or commercials in YouTube Videos. This hurting many publications and they are scaling back on the number of stories they are producing and letting staff go. In a world of ad-blockers Forbes is starting to find success.

If you use an ad-blocker and visit the Forbes website you will be greeted with the message “Thanks for coming to Forbes. Please turn off your ad blocker in order to continue. To thank you for doing so, we’re happy to present you with an ad-light experience.” The company has limited the number of ads that are displayed when people turn of their blockers.

  1. From Dec. 17 to Jan. 3, 2.1 million visitors using ad blockers were asked turn them off in exchange for an ad-light experience.
  2. 903,000, or 42.4%, of those visitors turned off the blockers and received a thank you message.
  3. We monetized 15 million ad impressions that would otherwise have been blocked.
Michael Kozlowski

Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CNET, Engadget, Huffington Post and Verge.

Share2
Tweet
Share
Vote
Reddit
Email
2 Shares

Filed Under: e-Reader News, Technology



  • Christopher Dillon

    It seems that Forbes is also serving up malware with their ads.
    http://www.engadget.com/2016/01/08/you-say-advertising-i-say-block-that-malware/

  • Pixilicious

    Pretty good odds that when a website asks you to turn off ad blockers, they’re up to no good. It is fortunately a buyer’s market for internet content and if one site refuse to serve me because I have a blocker, Ill just move on to the next one that will

  • Michael Kozlowski

    they are installing an older version of Java, which is basically a bit easier to hack. its not really malware. Its like game companies installing an older version of the .net framework or old direct x files.

  • ld

    You’re wrong. The screenshot on Engadget shows a website trying to make itself LOOK like a java update so you’ll click on it.

  • Galbraith Deighton

    What Forbes is doing or allowing, is exactly the reason NOT to disactivate your ad-blocker (or if you do not have one, to install one).
    If the message was true, and the user was using an older version of Java, it should not be nessesary for Forbes to point this out to the visitor and force an update on him. That is something Oracle is quite good at itself.
    If on the other hand this is malware (and it looks like it), then it proves again that ad-blockers are needed, simply to protect your own machine.

    Ad-brokers do not care what kind of crap or malware they are serving as ads. They also have no control over their own ecosystem.
    The websites showing the ads will also not take responsibility for possible infections they pass on to their visitors/customers.

    So as an end-user, you can only protect yourself by using a good virusscanner, firewall and ad-blocker. (It’s like using a condome while having intercourse with strangers)
    No one else will protect you, so you will have to protect yourself.

    It also means that websites that are still using ads to finance their operations, will have to start looking to other revenue-streams.

Primary Sidebar

Follow Us on FacebookFollow Us on TwitterFollow Us on YouTubeFollow Us on E-mail

Good E-Reader

Tweets by Goodereader
  • Amazon Kindle Voyage 2 will be released in 2019 Amazon Kindle Voyage 2 will be released in 2019
  • Boyue Likebook Mimas Review Boyue Likebook Mimas Review
  • The Kobo Aura One is discontinued The Kobo Aura One is discontinued
  • E-Ink Color E-Paper is delayed until 2019 E-Ink Color E-Paper is delayed until 2019
  • Boyue Likebook Mimas vs Onyx Boox Note Boyue Likebook Mimas vs Onyx Boox Note
  • The Top e-Readers of 2018 The Top e-Readers of 2018




Copyright © 2019 Good e-Reader - Privacy Policy - Terms of Use - Shipping and Return Policy - Refund Policy - Customer Support