The Frankfurt Book Fair has been getting more progressive during the last few years. Good e-Reader was live on the scene for the first ever Contec, which put a priority on digital publishing. In 2015 the organizers have said they are moving all of the English publishers closer to the heart of the event.
In the past, publishers who marketed books in English were relegated to the fringes. It honestly took close to 40 minutes walking from the main hall and navigating traffic to find the English publishers. Now they are moved closer to Halls 6.0 and 4.0, which should cut down on the time by 20 minutes.
This entire move was basically prompted because English speaking publishers have been complaining that they feel segregated from the global community. Frankfurt wants to solve the problem by moving them closer to where the action is and the majority of people are.
Many publishing conferences have digital zones, where specific vendors can showcase their software or hardware. This defines a geographic area where people interested in having their own reading apps created or looking for a more defined solution have a uniform place to go. Frankfurt continues to resist this trend in a recent interview with Publishing Perspectives “We’ve seen digital becoming normal, and it is offering huge possibilities for all of us in the industry. Because it is now day-to-day business, it’s now integrated in what we do. On the one hand, digital means workflow, and on the other hand, it is the normal life of the publisher – it doesn’t need a dedicated hall in that sense. If you want to see gadgets, you can go to CES. Digital doesn’t mean hardware, it means business models. It’s context.