Irex Technologies, makers of the DR 800SG and the iRex 1000S range of e-readers is back, though not exactly with a bang. It was in June that we had last heard of iRex and things weren’t looking positive then. In fact, it had to file for bankruptcy as it had landed in a financial mess, which the company attributed to its inability to come up with the 800SG in time to cash in on the last holiday season. That its e-readers continued to sport quite a hefty price tag of $450 did not help matters either, as nearly every other player in the segment is resorting to slashing prices as a trick to survive. Even the Kindle DX now comes with a reduced price tag of $379, down from $489 (even after being provided with some upgrades).
However, it’s a new dawn for the company and they have a new name to put forward. As thing stand now, it has been fixed for the 1st of September 2010, when the company will relaunch its operations. However it won’t be the same iRex as we knew it (as in its IRX avatar). The company said it is quitting the consumer segment altogether and will continue to operate entirely in the business and enterprise segment. It’s not known as yet whether they will be using their existing hardware for their new endeavors or have a whole new range of e-readers.
It wasn’t too long ago that they had begun to offer their e-reader at Best Buy, but then competition in the consumer e-reader segment had gotten worse. So bad that many like Foxit were left with no other option but to shut down operations entirely.