It’s like being the designer of a product and the seller of its software at the same time. And anyone who is donning both the roles will know how tough things can get. As Amazon, makers of the Kindle range of e-reader have done recently as they are having to work all the more at sales for getting the work done.
This in spite of the sheer size of Amazon as a retailer, being at No. 100 on the Fortune 500 list, though it still is nowhere in the league of the top players in the mainstream retail segment like Walmart. Not having their own physical store where users can actually try out the device before buying them further adds to its limitations. So what all of this means is that Amazon has a lot of hard work to do in promoting both the e-reader as well as the e-books with both of them being available from a single sales point.
However, all of this is set to change as Amazon has initiated moves that might see the availability of Kindle from other retailers like Target while there is also talk of Best Buy being in the fray as well. As per the latest reports, the Kindle 2 e-reader can be bought from Target stores from April 25 onwards while the price at $259 has been kept the same as when buying directly from Amazon. It will be interesting to note that the Nook will be available from Best Buy stores.
If such a move on part of Amazon indeed materializes, it will give a boost to the Kindle e-readers, particularly in a post iPad scenario. This also assumes significance when the market is witnessing the launch of new e-readers like the Alex e-reader while Barnes and Nook too is tying up to make its Nook available from the Best Buy stores.
Keep watching for more on this as well as the latest e-reader news.
Also, you will have more such news and reviews from the world of Tablet and Slates PC to E-Readers in our Good E-Reader Magazine.