Kobo has announced that they have formed a new partnership with Bol.com, the largest provider of eBooks in the Netherlands and Belgium. Starting today, customers will be able to order the entire Kobo Arc line of tablets and modern e-readers like the Kobo Aura and Aura HD directly on the Bol website. This agreement though, goes far beyond e-readers and may be a blueprint of how Kobo forms relationships with eBook retails going forward.
Bol.com introduced digital reading in the Netherlands and Belgium five years ago, and since then has experienced amazing growth. In addition to the 1.2 million eReaders sold in the Netherlands, customers can also read their eBooks digitally via tablets and smartphones. The selection of eBooks has grown enormously over the past few years. One in seven non-fiction books sold in the Netherlands is digital.
Every so often, a Kobo press release hits the Good e-Reader offices, and it normally involves them establishing new relationships with booksellers to get their e-readers in as many retail channels as possible. One specific element on the official press release piqued my interest “Over the next few months, bol.com and Kobo will launch innovations to make digital reading even more user-friendly.” What exactly does this mean?
I talked to Pieter Swinkels, Vice President, Publisher Relations & Merchandising at Kobo. He stated “Starting today we are combining our libraries to offer the widest selection possible in the Netherlands and Belgium. This takes some time; the transition has begun and should be complete very soon. As well, customers will be able to buy books across the two platforms (bol.com store, Kobo store, Kobo device store, apps stores) and be able to access them through one cloud-based library (the Kobo library), they will have the full regular Kobo experience, including Reading Life, Notes and Bookmark Synchronization. We will continue to have the Dutch version of the global Kobo apps for all platforms, but also in coming weeks expect to launch a special bol.com-Kobo app.”
He went on to specifically address Sony users “Customers using a Sony device from bol.com will continue to have the experience they have now, so they’ll buy on the bol.com site and download their purchase with Adobe DE or Watermark. They will also be able to access those books on Kobo devices and apps, with their bol.com or Kobo account. In other words, we’re completely connecting the two platforms and creating one, seamless experience of searching, buying and reading. This is a tremendous departure from the previous bol.com experience, which was, as you write, basically a side loading experience.”
So what we are seeing now with the Bol partnership is Kobo willingly including another retailers digital library into their own. This might appeal towards other online booksellers such as Txtr.