Kobo today has struck a deal with the Fairmont Hotels to have E-Readers available for customers to utilize if they are Gold Members.
When you stay at the hotel, you will get deals on most Random House E-Books, giving you between $2 and $5 in savings on select titles. When you return your e-reader when you check out, you get further coupons for E-Books.
This gives people incentive with coupons for deals and free ebooks to go out to the local Chapters/Boarders store and purchase a new Kobo E-Reader.

Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times.