Kobo – best known for their Kobo line of e-Readers available in most retail stores in Canada, Australia, New Zealand and the USA – have formed a strategic partnership with Swindon Book Co to bring the new Kobo Wireless to Hong Kong.
Swindon has been in the books business since around 1918, so of course they are a substantial player in the local market. They are also the leading English language bookstore in Hong Kong.
Swindon made the announcement at the Fourth International Antiquarian Bookfair, embracing the new technology that is very prevalent in 2010.
“There is an incredible appetite for eReaders and eBooks in Hong Kong, but until today, a limited selection of over-priced eReaders has curbed adoption,” said Chris Li of Swindon Book Co., Ltd. “By making the Kobo Wireless eReading easily available to customers at Swindon’s retail and online outlets, we are solving this problem and meeting customer demand.”
The Kobo Wireless and the original Kobo e-reader have only been on sale this year, but in that year Kobo has built up a eBook Store featuring over 1.2 million books and offers their e-reading app on Android, Apple, Blackberry and others!
“Kobo’s global capabilities have been further demonstrated by our partnership with Swindon Books Ltd., in Hong Kong, where we have identified compelling organic growth potential,” said Michael Tamblyn, Kobo’s Executive Vice President of Content, Sales and Merchandising. “Kobo has been warmly welcomed by Hong Kong publishers and we look forward to adding local language content to our extensive catalog in this market.”
Check out for our full review of the Kobo e-Reader and our Kobo Wireless Review e-reader for more information on the technological aspect of their devices. If you live in Hong Kong, and want to buy a Kobo Wireless, you can find more information at http://www.swindonbooks.com/
via Business Wire
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CNET, Engadget, Huffington Post and Verge.