Indie bookstores that are members of the American Booksellers Association now have a new Kobo e-Reader to sell. The Kobo Aura HD is now available to order and shipping has already begun for a few stores that participated in the pilot program. A limited number of new pedestal displays will also be available and demo units will be available that will allow customers to experience the unit firsthand. There is also a ton of marketing material available, such as banners and print flyers.
The ABA is also providing a free Kobo ebook edition of Jessica’s Hagy’s How to Be Interesting, with “How to Be Interesting After You Graduate: A Digital Short” as an extra chapter at the end. Customers who purchase a Kobo e-Reader will automatically receive a free copy in their device library. At stores selling only ebooks, customers can either purchase the special edition of How to Be Interesting for themselves or give the ebook as a gift with just the click of a button. There are two sets of materials available in Designs & Downloads: one set for device-selling stores to promote the free ebook with the purchase of a device, the other for stores selling ebooks only that promotes how easy it is to eGift.
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times.