Kobo has expanded its relationship with FNAC to bring ebooks and e-readers to Portugal. The two companies will offer the first localized e-reading experience with local content, including favorite authors and books in Portuguese. e-Readers will be available in FNAC retail environments starting today with the Kobo Touch.
FNAC and Kobo have a storied relationship and helped originally bring e-readers to France back in 2011. Since then, ebook sales in France have tripled and both companies hope to replicate the success.
“This is an exciting time to be in the e-reading market, with significant growth in readers turning to ebooks in Europe and around the world. With our global experience, combined with our partnership with FNAC, I believe we can revolutionize reading in Portugal.” said Michael Serbinis, CEO, Kobo Inc.
“The Portuguese language is the common heritage to four percent of the seven billion inhabitants of the planet, across five continents. We feel this entry into the Portuguese ebook market is a priority for FNAC due to its growth potential. We are confident that this great partnership with Kobo can help transform the reading experience in Portugal while also further growing the number of titles available in Portuguese,” said Cláudia Almeida e Silva, General Manager FNAC Portugal.