Kobo recently launched their first truly international bookstore recently in Germany. The company is now at IFA in Berlin Germany hyping up its new store and the Kobo Touch e-Reader.
The Kobo Touch the first e-ink IR touchscreen e-reader to be launched by the company is not not yet available in Germany to be purchased. They will be marketing it through various bookstores in that market optimized towards the German language. Right now they are working on a firmware package that will allow users to switch languages and have all of the menus, settings, and everything else appear in German.
The Kobo bookstore is doing well in Germany! It current has almost 2.6 million books in English and 80,000 in German. The focal point of the store is to showcase the best authors and home grown talent. The new store, managed by a German team, features popular titles such as Susan Elizabeth Phillips‘ “Die schönsten Fehler meines Lebens,“ “Der alte König in seinem Exil“ (Arno Geiger) and “Der ultimative Ratgeber für alles“ (Dieter Nuhr).
Not only is Kobo hyping up its store and e-reader but it has also made some German Kobo apps! They are currently available at the Apple App Store, Android Market and the BlackBerry App World and under http://www.kobo.com/WillkommenbeiKobo be downloaded. Apps for other European markets such as France and Spain will follow in the coming months.
If you want to check out the latest Kobo Touch e-Reader that we reviewed recently they will be at Hall 6.2, Stand 205 at IFA.