Amazon Prime currently has 35 million members in the US and 50 million worldwide. There are many benefits to the $99 per year subscription, each as a free eBook every month, access to Amazon Instant Video and Prime music. Lots of people buy Prime for this very reason, you can simply get a lot more value for your Kindle Fire.
Loyal Amazon shoppers are quite aware that you get free two day shipping if you are a Prime member, but many Kindle owners just buy e-Books. This year though, the number of Prime members who took advantage of the free shipping for the first time were staggering. More than 10 million new members worldwide tried Prime for the first time. Amazon customers also benefited from low prices this season, including more than 25,000 Lightning Deals.
“We are excited to welcome more than ten million new members to Amazon Prime this holiday season, who benefited from unlimited Free Two-Day Shipping on their holiday gifts. Prime members can also borrow more than 700,000 books, listen to one million songs and hundreds of playlists, save unlimited photos and watch tens of thousands of movies and TV episodes including the Golden Globe nominated show from Amazon Studios, Transparent,” said Jeff Bezos, founder and CEO of Amazon.com. “We are working hard to make Prime even better and expanding the recently launched Prime Now to additional cities in 2015.”