Pinterest and Barnes and Noble have signed a new agreement to have the app pre-loaded on any future Nook HD and HD+ tablets that are sold. Any tablets in the stores will be temporarily pulled to load a new firmware update that will give you Pinterest has a native application.
Pinterest joins Facebook and Twitter as one of the handful of apps pre-loaded on NOOK devices. Claudia Romanini, who is the vice president of NOOK apps at Barnes & Noble, says that Pinterest has “long been one of” the company’s most requested apps, so we’re positive that most NOOK users will benefit greatly from the addition of Pinterest.
So what exactly is Pinterest? It is basically a cool photo sharing app, and a recent PEW Report said 15% of online adults use it. Kobo has also integrated it into its platform, alongside many other companies.
Barnes and Noble is trying to revitalize the company’s digital division during the last few weeks. The company recently launched its revised self-publishing program, Nook Press. UltraViolet is also a growing segment within B&N’s new television and movie ecosystem.