A recent study conducted by GFK MRI has found that the market exploded in the USA this year. It is up from 2.9 million e-readers last year to over 6 million devices this year!
The overwhelming majority of eReader owners interviewed in the 12 months ending October 31, 2010 (75%) had read a book on their device in the last six months, compared to newspapers (18%) and magazines (15%).
The study was very in-depth, analyzing many different facets of e-reader ownership and excluded people who read ebooks or magazines on tablet devices, such as the Apple iPad and Samsung Galaxy Tab.
It seems that 55% of eReader owners have a annual household income of around $100,000. The Survey also also observed a large shift in the male and female demographic of e-Reader owners. In the March-October 2009 survey period, 56% of eReader owners were male and 44% were women. The most recent data show that now 49% of eReader owners are male and 51% are women.
More gender gaps were very evident with men 43% more likely than women to have read a newspaper or magazine on their e-readers, and women 23% more likely to have read an ebook.
The group is also preparing a report on Tablet Computer usage and the coloration between people who have e-readers and those who participate in social networks.
Michael Kozlowski is the editor-in-chief at Good e-Reader and has written about audiobooks and e-readers for the past fifteen years. Newspapers and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times have picked up his articles. He Lives in Vancouver, British Columbia, Canada.
