Rogers Wireless unveiled a massive campaign that has taken over print, television and online advertising in Canada. The company is giving away a Amazon Paperwhite e-Reader! Many customers have been emailing us for clarification on the offer, and we have some news!
Rogers has told Good e-Reader Exclusively, “We’re excited to offer innovative promotions to our customers, giving them access to new technology and devices, including the recent Kindle Paperwhite 3G e-Reader offer. We’ve seen great interest and thousands of our customers will be rewarded with a Kindle Paperwhite 3G e-Reader.”
They also clarified on what devices and plans are available for the promotion, telling us, “Customers would need to activate a new line on a 3-year talk, text and internet plan with a minimum $55 monthly service fee. For example, they could activate an iPhone, HTC One, or Sony Xperia ZL on a 3-year talk, text, and internet plan with a minimum $55 monthly service fee to be eligible.”
So there you have it, folks! The online and television advertisements really don’t say what devices or how you can take advantage of the offer, merely telling patrons to call or visit the store. We now know that all smartphones are eligible, and as long as you activate a new line on a 3-year term with a $55 plan, you’ll get your e-reader. Over 2,000 e-readers have been given away and there is more to come before the promotion ends.
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CNET, Engadget, Huffington Post and Verge.