Now we all know that Amazon had incorporated Special Offers and Sponsored Screensavers into its Kindles to allow for a smaller price tag. This allowed Amazon to sell the device for a much cheaper price and still offer the exact same hardware.
But now, the company has gone one step further. It has already reduced the Amazon Kindle 4th Generation (without keyboard or touchscreen) down to 79$ with Special Offers. But now it has dropped it even further down to a miniscule $69.
Not only did Amazon reduce the purchase cost, but it has also improved on the software and the Kindle itself. Some of the improvements include:
-15% faster page turns
-new refined font styles
-sleek black housing
I think this was a very good step. One of Amazon’s many mantras is “People who want to read like this, should be able to afford to read like this.”
I think that is a great way of thinking, and I definitely agree. Now that the Kindle is 10$ cheaper, has cool black housing, and is the cheapest e-reader in its class, Amazon will have great success selling this to people who don’t require all the bells and whistles of the later models and just want to do what an e-reader was designed for… read.