Just as the picture says: Kindle Direct Publishing is a service that allows authors to take full control over what they publish. If you are an author, it is sometimes difficult to get a publisher to back you. Especially if you are new and have no track record. This way, you are your own boss. Publish for free, publish what you want, and get up to 70% royalties for your work.
These next two pictures actually show the true power of this program.
Out of the 100 Top Kindle Books…
27 of them are KDP